The results are in, and the US has had its 22nd quarter in a row of growth. Wow!
I hope your business has thrived during this beast of an economy.
US Real GDP
(Federal Reserve Bank of St. Louis)
I try to keep in mind the old stock market saying, “Don’t confuse brains with a bull market.” It’s easy to rest on our laurels during economies like these.
Let’s take the pulse of your sales & marketing fundamentals
so the next 10 years can be just as good!
Are your sales reps trained to educate?
The better they are at teaching, the better they’ll be at selling. The best sales reps are problem solvers.
Does your sales team pick up the phone to call prospects?
Or do they just –*groan*– send an email saying “I’m just checking in”. Relationship building is the key to success.
How’s your website?
Having an ugly website is like going to meet a brand new prospect while wearing stinky gym clothes.
Does your company have a CRM?
Your team should have a system in place where they can regularly add new contacts to keep your business growing.
Have you embraced SEO yet?
More visibility in search engines means more sales. It’s as simple as that.
Does your company use smart, targeted advertising?
Nowadays, advertising can be as specific as, “I only want to advertise to people within 50 miles of here who are searching for commercial solar panels.” It’s a no-brainer lead magnet for most businesses.
Are your 2020 business goals clearly defined to your team?
This also includes your, ahem, friendly outsourced marketing team. We are here to help!
To be well-positioned for the future, the most important thing is to DO SOMETHING!! Sticking with the status quo is falling behind.
“Great things are done by a series of small things.” At least that’s what my grandma posted on Facebook once.