“When in doubt, connect. That’s what fast-growing, important organizations do. Making stuff is great; making connections is even better.” -Seth Godin
Listening to customers is the secret sauce of great marketing. By having an experienced surveyor chat with customers about your product or service, you will learn three invaluable types of information:
- What they love: This essentially gives you a blueprint of how to sell your product to others, and it’s not always what you’d expect. We’ve seen countless times where a business thinks they know what entices their customers’ loyalty, when the survey reveals that it’s something completely different.
- What frustrates them: Learning what irks your customers allows you to address the issue and also show that you care. In fact, studies have shown that when a business rectifies an issue based on a customer complaint that the customer likes them more afterward than if there wasn’t an issue in the first place.
- What else they wish you sold: While there aren’t always suggestions for other offerings that would make sense, when there are it can be a home run. So why not ask?
Key Marketing Group’s customer surveys change the way companies operate and promote their business.