Drumbeat marketing, drip programs, autoresponders – these are some of the most successful sales generators you might not have heard of. Marketing takes consistency, especially for businesses with complex sales cycles. Automated marketing is the ability for you to automatically send a series of messages when a certain event is triggered.
Here’s a scenario: One of your sales reps grabs a business card from a prospect and adds it into your CRM or hidden webpage. This triggers an event that will send that prospect one email per month related to their interest for the next 18 months. See how powerful that is? Once it is set up, the simple act of entering an email address will keep your company in touch with this prospect for a year and a half without anyone having to lift a finger.
For larger businesses, we can set up custom notifications to alert a particular sales rep of a hot prospect. For example, if one of your contacts visits a certain product’s webpage twice in a month then an email will automatically notify their sales rep so they can follow up. Any number of triggers can be set up based on your business goals.
Our team has worked with a variety of CRMs and online newsletter tools to set up automated marketing. We’ve seen firsthand the strong correlation between automated marketing and increased sales. Contact Us today to learn more or get started.