Let’s be honest, there are a LOT of marketing companies out there. How can you possibly know which one is right to build your website?
The best approach is to think of your website as a 24/7 salesperson. You wouldn’t want to hire a salesperson based on who would work for the least pay, would you? We all know how that would end up.
The same applies when hiring a web developer. Unfortunately, many businesses think of websites as a commodity and end up hiring whomever will build their site for the cheapest. In fact, much of our work comes from businesses that went that route and decided they were tired of having a website that’s worse than their competitors’.
An effective website can give a huge shot in the arm to your bottom line. To get the best return on your investment, focus on long-term value instead of hiring the lowest bidder.
Programmers can cut corners to save money, therefore the cheapest bid will almost always result in the worst website. We program websites to optimize for SEO, rapid pagespeed loading time, and to be mobile-friendly. These things take time, but have a significant positive impact for years to come. It would be very easy for a website programmer to skip these best practices to save hours and most companies wouldn’t notice. This allows the person cutting corners to submit a much cheaper bid than those who would have built the website the right way.
It will attract companies who quickly churn out websites, with little long-term interest in your business. That means they’re looking to wrap up the project as quickly as possible and move on to the next one. As a full service marketing agency, most of our clients have been working with us for 7+ years, so we are highly motivated to build a quality website that will look great and drive sales for years to come.
How should you decide which website company to work with?
Pay attention to what questions they ask. If they’re asking you about your business goals, profit margins on your product X vs product Y, and they’re researching your competitors, then they’re focused on the right things. If instead they’re asking about what colors you like and what pictures you have, then they may be good at making pretty websites but not one that will maximize your ROI. Those things are also important, but they are secondary to your business goals.
Ask for referrals. And not just to look at other websites they’ve built, but to speak with the owner. It’s fair to ask for the contact information for a client or two of theirs. And when you call, ask if the website has helped bring them more business.
Finding the right company to build your website can be a daunting task. As with most things, you get what you pay for. By paying to attention to what questions they ask you, and asking for a couple referrals, you should find your match in no time.