How Door & Hardware Companies Can Improve Their Websites Right Now

Door Website Marketing

Last week I went to my first boxing class.  Not to finally learn to hit so I can track down my high school bully – I’m looking at you, Fred! – but to try something new and get out of my comfort zone.

While the uppercut knockouts make the highlight reels, boxing is won with the details. Maybe the uppercutter has spent 1,000 hours on their footwork while the uppdercuttee only a measly 500 hours.

Consistently working on the little things leads to the big win.

And now of course, I’m going to relate boxing to door & hardware marketing!

While the end goal is to have tons of prospects find you and become customers, it’s the details that get you there. Here are three quick tasks you should do to help get you there.

 

Limited offer: For the first five people who respond, I’ll do these three things for you for free! No strings attached. Just reply to this email.

 

1. Run a broken link checker

How annoying is it when you click a link to check something out and it goes to a broken page?Search engines hate it too. When Google finds broken links, it dings how it views the quality of your site and can hurt your rankings.

You may think your site doesn’t have any broken links but it probably does. Fortunately, the fix is easy. Just use one of the many free broken link checkers online and fix those dead ends.

Manufacturer SEO2. Speed up your slow webpages

It’s proven that the slower a webpage loads – even by one second – the more likely people are to leave the website.In Google’s quest to send people to the best websites for their needs, they generally don’t put slow webpages at the top of their rankings.

Google even has a free tool to check the speed of your webpages. If you run that tool on your most important webpages and are ranked less than 70 of 100, then it’s probably hurting your online visibility.

On top of that, recent studies show that “75% of people will leave a webpage if the loading time passes the 3-second mark.” OUCH… clearly a big problem if your site isn’t properly optimized.

New website

 Lookin’ good! 

3. Improve your top 5 pages

Hop into Google Analytics and take note of your five most viewed webpages. (You do have Google Analytics set up, don’t you?)

Now view those pages and find a few little things that can be improved on each one. Maybe it’s describing your services better, swapping in a killer product photo, or adding a call-to-action like, “Call us with any questions, we’re happy to help!”Websites aren’t set-it-and-forget-it.  Consistently making small improvements over time will help convert more browsers into buyers.

Consider setting a reminder every six months to do these three tasks. These are the type of jabs that will help set up the big uppercut and grow your business.

 

Limited offer: For the first five people who respond, I’ll do these three things for you for free! No strings attached. Just reply to this email.