The Got Milk™ test:
You have three seconds to grab attention for every 10 linear feet of trade show booth. Can the weary trade show warrior “get” your message in 3 seconds while walking past your booth?

Services: Trade Shows and Event Planning

"Trade shows – do they cost me money or make me money?"

If you think they cost you money, you need Key Marketing Group.

Trade shows are very effective marketing initiatives if you know how to utilize the resources. Let us show you how to turn them into money makers.

It only takes 3 seconds for attendees to walk 10 linear feet of your booth. Did you get their attention, or did they just walk by?

“How do I get them to stop?” you wonder. “What makes the other booths so popular? Have we done something wrong, or is this just a bad show? Are we gathering the right leads, and how are we going to track the leads to sales? Maybe a better giveaway would attract those attendees to our booth.”

Ever think these thoughts? Maximize on your trade show marketing initiatives with the expertise and know-how of Key Marketing Group.

A few general trade show statistics from the Center for Exhibition Industry Research:

1. 75% of attendees are there to see what is new in the marketplace to purchase within a six-month period.
2. 83% of the attendees have not been contacted by your company representatives in the last 12 months.
3. 54% of the attendees intend to buy one or more of the products exhibited.

So how do you turn these statistics into your advantage? How do you gain the added advantage over the other exhibitors and your competiton?

We will help you determine the best approach to gain greater market exposure and increase quality lead generation and help you devise a process to successfully track those leads through the sales cycle.

Drop us a line and let us make your company the star of the show during your next event.