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“We finished our Marketing Roadmap session with Judy, and shortly thereafter I canceled a $5,000-a-month contract that was out of synch with our marketing goals. The savings more than paid for the new programs identified in the marketing plan. I was new in the job, so the timing was perfect to start with a fresh look from an independent expert.” — Rick Wood, VP of Sales, ABS |
Services: Marketing Strategy
First we look at your whole business, as only people who’ve been in the boardroom can do. Products and services, competition, intellectual property, business goals, positioning — we look at it all. Then we research and recommend the right mix of public relations, advertising, Web-based marketing, trade shows, direct mail and other programs to meet your goals. Whether you’re a business owner seeking a plan that has weighed all the marketing options or an investor looking to create a comprehensive plan for a client company, we deliver the tangible plan that you need to move ahead. Our Marketing Roadmap process produces a plan that fits your needs and budget. We'll document the programs, prepare a pro forma budget, even evaluate vendors if you wish. Then, when you’ve got your
plan and you’re ready to execute, we
will work with your preferred mix of your employees, your vendors
and our own team. |