Why subject your business communications and Web site to outside review? After all, your own people are competent, right?

Sure, but to borrow the old adage about lawyers, he who edits his own work has a fool for an editor. An editor from outside your company culture will see your work freshly, without being biased by the assumptions, personal styles and perspiration that went into creating it. There’s no substitute for outside review if you want your company to be seen at its best.

Besides, if even immortal writers like Ernest Hemingway and F. Scott Fitzgerald had their work improved by an editor (and they did — the great Maxwell Perkins), then why not the rest of us?

Services: Business Communications

If any aspect of marketing aims straight at your company’s bottom line, it’s business communications. Key Marketing Group has handled a full spectrum of financial activities — private placement funding, venture capital seed funding, mezzanine-level equity activities, later-stage funding, and internal business case development. We’ve raised under $1 million for a start-up, and we’ve also raised tens of millions for the later-stage funding and internal projects of large corporations.

Business communications requires operational expertise, and we have that in spades from our long-time corporate and small company experience, advanced degrees in business finance, and communications support.

We’ve presented cases to more than 50 venture capitalists and bankers and have coached other executives on making compelling presentations. We spent six years writing business plans and the associated proposals for venture funding, after even more years of selling new projects inside large companies.

We’ve lain awake at night worrying about wrapping up a fund-raising, and toasted each other with champagne in lawyers’ offices when the round was closed.

When you are writing a business plan, or preparing for fund-raising, you need an outside partner who has played in the big game before — a partner who is objective and experienced, with business acumen and communications skills. Key Marketing Group has the research staff to strengthen your business plan. We find the analyst reports, the market influencers, and the market statistics. We ask — and answer — those probing questions, so you will be prepared when you meet with the money men.

Business communications don’t end when you’ve nailed down the funding. Market research and analysis are important to your success as well. Perhaps you’re too busy to do your own research, or you’d rather hire an outsider with the expertise to do the work quickly and completely. Maybe you want an outside expert to critically assess your internal view of a new market before committing major company resources to a new project.

We have, as the saying goes, been there and done that. We can do it for you, too.